We expertise in data and analytics empowers our clients to take a purposeful approach to data collection, consumption, and application, resulting in improved business outcomes. We recognize that data landscapes differ significantly within and across organizations, and our human-centered consulting approach allows us to understand our clients’ needs and devise data solutions that propel them forward in their data maturity initiatives.
We assist organizations in leveraging data and analytics to create new revenue streams and business models while prioritizing the security, quality, and regulatory compliance of data. We utilize advanced technologies like.
Furthermore, our crowd-powered consulting services ensure innovation security and scalable programs that produce tangible results.
Marketing Sciences Lab (MSL) helps marketers to better understand their target audiences, optimize marketing campaigns, and achieve better ROI. By leveraging data-driven insights and advanced analytics, MSL enables marketers to make informed decisions and create more personalized, effective, and engaging marketing strategies.
Prak Corporation’s Marketing Sciences Lab (MSL) is a result-driven, efficient, and business-focused solution that enables enterprises to speed up their capacity to extract insights from data using AI, generating short- and long-term value in the advertising, marketing, and sales sectors.
Designed at the intersection of our human-centered design and data science competencies, MSL helps our clients realize faster sales and marketing growth outcomes. Our data-driven approach, combined with advanced analytics, empowers businesses to gain a deeper understanding of their target customers, optimize marketing campaigns, and achieve better ROI.
MISSION-DRIVEN
Next Generation Data Integration (Next Gen DI) refers to a modern approach to integrating and managing data from multiple sources in real-time. Next Gen DI solutions leverage cloud-based technologies, such as data lakes, data warehouses, and streaming data platforms, to enable businesses to collect, process, and analyze large volumes of data from various sources, including IoT devices, social media, and enterprise applications.
These solutions also incorporate advanced data integration techniques, such as data mapping, data profiling, data cleansing, and data validation, to ensure data quality and consistency. With Next Gen DI, businesses can make faster, data-driven decisions, gain deeper insights, and improve operational efficiency.
Intelligent planning with speed refers to the ability to make informed, data-driven decisions quickly and efficiently. By leveraging advanced technologies, such as AI, machine learning, and predictive analytics, businesses can gain insights into market trends, customer behavior, and other relevant data points, enabling them to make intelligent, data-backed decisions in real-time.
Our solution for speed planning is built on six core principles that enable organizations to become more agile and efficient in their planning processes, empowering them to react and adapt quickly to changing market conditions.
To manage multiple vendors for cloud needs, it is important to have a unified governance console that provides centralized monitoring and management capabilities.
Prak's Digital Services Hub is a platform that offers this capability, allowing businesses to simplify internet scale data management, as well as application development, testing, and operations.
The Digital Services Hub provides a centralized console for monitoring and managing various cloud services and vendors. This includes capabilities for metering, chargeback, and other critical functions, allowing businesses to effectively manage their cloud usage and costs.
The hub also simplifies the management of cloud resources, making it easier for businesses to deploy and scale applications across multiple cloud environments.
With Prak Corporation’s Data Discovery Platform (DDP), businesses can gain deep insights from their data using advanced techniques such as visual sciences and storytelling. These insights can be used to take preventive action against customer attrition, minimize downtime with predictive maintenance of assets, and reinforce online reputation through best practices. The platform simplifies interpretation and decision-making, making it easier for businesses to leverage their data for better outcomes.
Our Engineering Services assist you in ideating, designing, and engineering cutting-edge digital products to create a seamless and exceptional customer experience.
